Centralization, optimization and virtualization have been the focus of Citrix product innovation, strategic acquisitions, go-to-market partnerships, and talent development for over twenty years. It's why they remain fundamentally committed to their vision - a world where anyone can work and play from anywhere..
To turn this vision into reality, IT must evolve from the traditional distributed computing model that is collapsing under the weight of its own complexity and adopt a dramatically simpler, service-oriented model - that is flexible and supports user choice, agility and growth..
Citrix measure the value of technology by how it benefits people. It's about what they need to do and what they need to achieve. This vision inspires Citrix to build mobile workspace solutions that give people new ways to work better with seamless and secure access to the apps, files and services they need on any device, wherever they go.
Over the past decade, a number of technology trends including cloud, mobile, and now the evolution of software-defined environments are changing the role of IT in business. Networks, desktops, data, and even in-person meetings have all been decoupled from physical locations and transformed into fully digital mobile workspaces that provide complete business mobility. Citrix is leading the transition to software-defining the workplace, reinventing how people connect with ideas and how processes and facilities are designed to enable new ways for businesses and people to work.